# Phase 12: Launch Preparation

**Goal:** Marketing, final polish, and public launch
**Priority:** High
**Status:** Not Started
**Last Updated:** November 29, 2025

---

## Overview

Prepare for public launch with marketing materials, user documentation, payment integration, legal compliance, and final quality assurance.

**Key Goals:**
- Marketing landing page
- User documentation (how to play)
- Payment integration (Stripe subscriptions)
- Legal compliance (privacy policy, ToS)
- Final security and performance review
- Public launch

---

## Task Groups

### Marketing & Landing Page (4 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.1 | Design landing page | ⬜ | Hero, features, pricing, CTA |
| 12.2 | Create landing page | ⬜ | `/public_web/templates/landing.html` |
| 12.3 | Create marketing screenshots/videos | ⬜ | Gameplay screenshots, demo video |
| 12.4 | Set up social media accounts | ⬜ | Twitter/X, Discord, Reddit |

**Landing Page Sections:**
- Hero: Tagline, CTA, hero image
- Features: AI DM, character creation, combat, quests
- Pricing: Free, Premium, Elite tiers
- FAQ: Common questions
- Footer: Links, legal, social

**Deliverable:** Public-facing marketing presence

---

### User Documentation (3 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.5 | Write "How to Play" guide | ⬜ | Getting started, character creation, gameplay |
| 12.6 | Write FAQ | ⬜ | Common questions and answers |
| 12.7 | **Checkpoint:** Review documentation | ⬜ | Test with new user |

**Documentation Topics:**
- Account creation
- Character creation
- Gameplay basics (story, combat, quests)
- Subscription tiers
- Troubleshooting

**Deliverable:** User-friendly documentation

---

### Payment Integration (4 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.8 | Set up Stripe account | ⬜ | Business account, test mode first |
| 12.9 | Create subscription products | ⬜ | Free, Premium ($X/mo), Elite ($X/mo) |
| 12.10 | Implement subscription endpoints | ⬜ | Create, cancel, webhook handling |
| 12.11 | Create subscription management UI | ⬜ | Upgrade, downgrade, cancel |

**Subscription Tiers:**
| Tier | Price | Features |
|------|-------|----------|
| Free | $0 | Basic gameplay, limited AI calls |
| Premium | $X/mo | Unlimited AI, marketplace, multiplayer |
| Elite | $X/mo | All features, priority support, exclusive content |

**Stripe Integration:**
```python
# Webhook endpoint for subscription events
@app.route('/api/v1/webhooks/stripe', methods=['POST'])
def stripe_webhook():
    event = stripe.Webhook.construct_event(...)
    if event['type'] == 'customer.subscription.updated':
        # Update user tier in database
    return '', 200
```

**Deliverable:** Working payment system

---

### Legal Compliance (3 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.12 | Create Privacy Policy | ⬜ | Data collection, usage, GDPR compliance |
| 12.13 | Create Terms of Service | ⬜ | User responsibilities, liability, refunds |
| 12.14 | Add cookie consent banner | ⬜ | If using analytics/tracking cookies |

**Deliverable:** Legal compliance

---

### Analytics & Support (3 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.15 | Set up analytics | ⬜ | Privacy-friendly (Plausible, Fathom) or GA |
| 12.16 | Set up support system | ⬜ | Email support, Discord, or ticketing |
| 12.17 | Create support documentation | ⬜ | How to contact, response times |

**Deliverable:** User analytics and support

---

### Final Reviews (3 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.18 | Final security review | ⬜ | Penetration testing, OWASP check |
| 12.19 | Final performance review | ⬜ | Load testing with expected traffic |
| 12.20 | **Checkpoint:** Launch readiness check | ⬜ | All systems go |

**Launch Readiness Checklist:**
- [ ] All features working
- [ ] No critical bugs
- [ ] Payment system tested
- [ ] Legal pages in place
- [ ] Monitoring active
- [ ] Backups running
- [ ] Support ready
- [ ] Marketing ready

**Deliverable:** Launch-ready application

---

### Launch (2 tasks)

| Task ID | Task | Status | Notes |
|---------|------|--------|-------|
| 12.21 | Write launch announcement | ⬜ | Blog post, social media posts |
| 12.22 | **LAUNCH!** | ⬜ | Go live, announce, celebrate! |

**Launch Day Checklist:**
1. Final backup before launch
2. Remove any beta/test restrictions
3. Enable payment processing (live mode)
4. Post announcement on all channels
5. Monitor systems closely for first 24 hours
6. Respond quickly to any issues

**Deliverable:** Public launch of Code of Conquest

---

## Files to Create/Modify

**New Files:**
- `/public_web/templates/landing.html` - Marketing landing page
- `/public_web/templates/pricing.html` - Pricing page
- `/public_web/templates/legal/privacy.html` - Privacy policy
- `/public_web/templates/legal/terms.html` - Terms of service
- `/public_web/templates/docs/how-to-play.html` - User guide
- `/public_web/templates/docs/faq.html` - FAQ
- `/api/app/api/subscriptions.py` - Subscription endpoints
- `/api/app/api/webhooks.py` - Stripe webhook handling
- `/api/app/services/subscription_service.py` - Subscription logic

**Modified Files:**
- `/api/app/__init__.py` - Register subscription routes
- `/api/config/*.yaml` - Stripe configuration
- `/public_web/templates/base.html` - Analytics, cookie consent

---

## Testing Criteria

### Payment Testing
- [ ] Subscription creation works (test mode)
- [ ] Subscription cancellation works
- [ ] Webhooks received and processed
- [ ] Tier changes reflected immediately

### Legal Review
- [ ] Privacy policy covers all data practices
- [ ] Terms of service protect business
- [ ] Cookie consent compliant

### Final Testing
- [ ] Load test passed
- [ ] Security test passed
- [ ] All features working end-to-end
- [ ] New user can complete full flow

---

## Success Criteria

- [ ] Landing page live and attractive
- [ ] User documentation complete
- [ ] Payment system working (Stripe live)
- [ ] Legal pages in place
- [ ] Analytics tracking
- [ ] Support system ready
- [ ] Security review passed
- [ ] Performance review passed
- [ ] Successful public launch

---

## Dependencies

**Requires (from earlier phases):**
- Beta testing complete (Phase 11)
- All bugs fixed
- Performance optimized

---

## Post-Launch Priorities

After launch, focus on:
1. Monitor systems closely (first 48 hours critical)
2. Respond to user feedback quickly
3. Fix any launch-day bugs immediately
4. Engage with community on Discord/social
5. Track key metrics (signups, conversions, retention)

---

## Task Summary

| Group | Tasks | Checkpoints |
|-------|-------|-------------|
| Marketing & Landing Page | 4 | 0 |
| User Documentation | 2 | 1 |
| Payment Integration | 4 | 0 |
| Legal Compliance | 3 | 0 |
| Analytics & Support | 3 | 0 |
| Final Reviews | 2 | 1 |
| Launch | 1 | 1 |
| **Total** | **19** | **3** |